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Showing posts with label Needlework Bureau. Show all posts
Showing posts with label Needlework Bureau. Show all posts

Friday, August 7, 2020

Filet Crochet Deer Pattern, Mail Order

As I've indicated many times, I consider each one of these mail order patterns a small bit of needlework history.   And, my fascination continues grow.   Each time I figure one bit out, additional questions arise.  

Filet Crochet Deer Pattern No 334-N

I processed this sweet Filet Crochet Fawn Chair Set pattern yesterday - No 334-N.   I've seen the 'N' designation on mail orders a couple other times, but had not taken the time to investigate.   Now is the time .... 


This newspaper advertisement, for the exact same pattern, was released as Anne Cabot 2387 in February and March, 1953, primarily in the Northeast.  The Anne Cabot patterns in the 2000 number series tie back to Needlework Bureau patterns marketed by that name, as well as Peggy Roberts.  I've not (yet) found the advertisement for the initial release.  I have a number of the Needlework Bureau catalogs to be processed, perhaps I'll find it there.  

Filet Chair Set No 334-N from Philadelphia Inquirer

 This newspaper ad takes us to September of 1960 and was published in the Philadelphia Inquirer newspaper.   I've seen the 'N' designation before, but have further study to determine if this was used solely by the Inquirer, or if it simply ties it to the original pattern by Needlework Bureau.  I also found 9/1960 advertisement showing it released as Audrey Lane in Oklahoma.  

Typically the pattern numbers did not change when rebranded.   For example, the American Weekly designs were all Alice Brooks Designs.  I'm sure I'll find more references to rebranding of numbers.

See what I mean?   The more I learn, the more I wonder about.  Perhaps you know something about this mail order history and can help fill my gaps?  

But, back to the pattern itself .... It's a simple filet crochet design that can be created in two sizes depending upon materials used.  I have a number of filet crochet deer patterns in the shop, this is, however, the first time I've seen one that represents a fawn alone. 

Thanks for dropping by, 
Lorrie

Sunday, March 24, 2019

Crochet Baby Dress Pattern, Mail Order 846

Some of the Mail Order Patterns were marketed using different pattern pictures and descriptions to catch different audiences.   Sometimes they were also identified under different brand names, or no name at all.   A good example of this is the little girls dress, which was marketed under number 846.


My copy of Mail Order 846 shows this sweet toddler.   I've no doubt this image appeared in newspaper print, however, I've not yet found it.  It portrays the younger child size of the pattern - Age 2.

Here, in this February 14, 1948 advertisement from the Los Angeles Times, we find the picture promotion being aimed towards the order girl - Aged 6.


Again in the Los Angeles Times, May 12th, 1948, the photo portrays the mid range size of the pattern - Age 4.   Released again, with same picture in 1950.   February 15th, released in the Chicago Tribune as E-846 - also Needlework Bureau.   The pattern was released in New York in the same date spans - 1948 to 1952 under the name of Ellen Bruce, which was also the Needlework Bureau Brand.


Many of the Needlework Bureau patterns were also re-released under the Martha Madison Brand name in the 1960's.  Same pattern with one addition -- it has a size option between 6 and 18 months.
I've not yet found the relationship between Needlework Bureau ad Martha Madison, but have no doubt one day I will.

This pattern is available in the shop in the 6 to 18 month size), should you be interested in creating it for your own 'Special Miss".

Okay, on to the next pattern!    Thanks for dropping by!
Lorrie