Some of these vintage patterns are so lovely, they deserve a blog post all of their own. And this, is not only lovely, but has a few interesting bits (or not), as well. Typically, the syndicated mail order patterns appeared in newspapers with just one picture .... the same that showed on the printed pattern itself. In the early years, however, there were a (very) few, that had multiple picture promotions. As is the case with this Design ... Mail Order 2040..
Here is the third advertisement version. This design shows the marketer as The Sewing Circle, 82 Eight Ave, New York. This was the same address for Laura Wheeler in this time period.
In the pattern sales for this time period, postage was included in the price.