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Tuesday, January 23, 2018

Martha Madison Needlework, Daily Press, Newport News

As we know, Martha Madison patterns were a Mail Order syndicated service that ran between 1956 and 1971 in newspapers columns across the country.   The format was basically the same.   The pattern offerings were in single column format with the picture at the top, followed by the pattern description and the mail-away directions on how to obtain the pattern.    In 1961, the Martha Madison syndicate (General Features Corp) began offering catalogs with a selection of their most popular patterns, which could be obtained for an additional charge.  The same format was followed across the country, with one exception ....

The Daily Press, Newport News, VA  

It appears the Daily Press joined the Martha Madison syndicate in March, 1963.  Instead of running the single column format, they ran a multi-column advertisement, offering a pattern selection.  

March 24, 1963.   These ads appeared on a monthly basis through the year.  

April 26, 1954 - the offering has expanded to 5 or more patterns.  In this particular ad we are also shown the cover of the Needlework mail-away catalog.  

May 2, 1965 - The number of patterns being offered per ad continues to grow. 

January 9, 1966 - Now a full page advertisement.  

In August, 1966 the expanded ads stop.  Now, there were still the single column pattern offerings here and there, but not in the typical scale offered through other newspapers.  In 1972, the syndication closed and the ads, of course, stopped.

I've placed all the ads in one of my Facebook albums, should you care to browse.    There are also a number of Martha Madison patterns in the shop.  

Why the upscaled ads at this one newspaper only?   I have absolutely no idea.  I wish I did as I've always been one of those 'wonder why' people.   Perhaps one of you know something more?  

Thanks for dropping by. 

Thursday, January 18, 2018

Red Heart Knitting Worsted

Red Heart Knitting Worsted entered the U.S. market late 1936 under the Chadwicks label.


The Chadwick brand & label originated from James Chadwick & Brothers Ltd., that was Purchased
by J&P Coats in 1917.   Chadwick & Brothers continued in the business, all combined under the distribution of The Spool Cotton Co.

Red Heart Knitting Worsted:  100% Virgin Wool, 4 ply, 1-3/4 oz skeins in assorted colors. 

The yarn was quite popular in the market and used in many applications from clothing to afghans.
Skeins in different weights were introduced, along with a growing array of colors.  (1941 newspaper advertisement from Asheville, NC).

In 1952, the companies completed intergration (Coats, Clarks, Spool Cotton, Chadwicks and a few others) was completed and the various brands and marketing names began consolidation to Coats & Clark's.
(yarn photo from Etsy seller vintagevivvy)
By the late 1950's, the Chadwicks brand name has disappeared and all of the labeling is Coats & Clark's Red Heart Knitting Worsted.  Same great yarn, only the brand name has changed.

 There are many great vintage designs out there that call for the Red Heart Knitting Worsted.  Substitution should be no problem  ... a 4-ply worsted weight yarn, that meets the gauge of the specific pattern, will do it.   Do I have any of these patterns in the shop .... absolutely.

In the mid 1970's, Coats & Clarks discontinued production of this yarn and by the late 1970's, all the built up stock in warehouses and shops was depleted.   Why was this great yarn discontinued.   I really have no way of knowing that, but I'd think that with the many fiber changes going on that they moved on to new brands.

Okay, back to work now.   Thanks for dropping by.

PS - 1/21/21:   A reader, Bruce, just finished up a project using a vintage skein of Red Heart Knitting 
Worsted and was kind enough to share a photo of the original label.     Thanks Bruce! 

Tuesday, January 16, 2018

My Lady Rug Loom

Now, I know that a rug loom has nothing to do with Knit or Crochet, but I have a sweet pamphlet in my collection of papers that deserves to be shared.  AND, since it's my blog .... I can write whatever I want !

Now, the 'My Lady Rug Loom' was introduced to the market in 1938.  There were actually two - the Standard and a Junior model.


This is the Junior model (Photo from Worthpoint)


This is the Standard Model (Photo from Etsy Seller VintageandretroinWv)


The company, My Lady Rug Loom Mfr. (Los Angeles) went on a marketing blitz across the country with a series of newspaper ads.   This ad is February, 1938. 

This demonstration takes the promotion a step further - a Rug contest in 1939.  I searched the Paris, TX newspaper for a follow-up on the winners (hoping for a picture of the rugs), but nothing was found. 

And then, it was all over, with the last newspaper advertisement appearing early 1940.   Perhaps the rug loom did not prove popular, or more likely, World War began September 1, 1939 and labor and finances were no long available. 

So, let me get back to where I started .... the 'My Lady Rug Loom' manual. 




I've set up a Google alert hoping (one day) to learn more.   Old pictures of finished rugs would be more splendid.    Perhaps you know something about this old ' Bit of History ' and will share. 

Thanks for dropping by,

Monday, January 15, 2018

Sears Hearthside Crochet Cotton

The "Hearthside Crochet Cotton" was the product of January and Woods (Kentucky Yarn Co.), who packaged and labeled with the Sears Hearthside  brand.  (They also packaged and labeled the same product for others suppliers in the market as well).  The Hearthside brand was an exclusive rebrand of Sears & Roebuck and was sold through their stores and catalogs only.

Hearthside Crochet Cotton Advertisement, 1945
      
    "Lustrous, mercerized, 3-ply combed crochet cotton makes beautiful bedspreads, tablecloths, chair sets"
Hearthside brand Crochet Cotton made it's appearance in 1945 and was heavily promoted in the weekly Sears newspaper advertisements.    


Sears, as did most of the thread suppliers, also offered free patterns as promotion.  You know, buy the thread and get the pattern for free.


The brand was short lived as, in the early 1950's Sears discontinued selling re-branded thread and began selling the other major brands of the time period. 

I have no doubt there are still a number of excellent patterns calling for the Hearthside branded Crochet Cotton.  (I don't have much, but hope to come across more).   Substitute any brand of suitable size.

Wednesday, January 10, 2018

Hiawatha Super Chenille Yarn

The Heirloom Needlecraft Guild copyrighted their Chenille yarn in May, 1944. 

Their are basically two brands here ... Chenille and Super Chenille ... with the different being how many yards per skein.  (Chenille has 36 yards, with Super Chenille having 72). 
 

Pictures courtesy of Etsy Seller AnniesAntiques

Hiawatha Super Chenille, Art 66 (wired):  80% Rayon, 20% Cotton
Crochet Gauge Reference:  7 sts = 2"; 6 rows = 2"  
Crochet Hook 00

 By early 1945, the yarn had been distributed to yarn shops and was being advertised in newspapers.


Both these advertisements were at product introduction, with the 36 yard skeins selling (on average) at 65 cents.  This soft and luxurious yarn is marketed primarily for fashion accessories.   


This advertisement, mid 1952, shows that the price was on the decline, even with the quantity being doubled!.   By 1955, the product was no longer available.   

There are a number of patterns calling for this yarn in the shop, should you care to browse.   Many of these are well worth another fashion shot.   To use, select a wired chenille that will get you close to the gauge noted above (or in the specific pattern).   

Thanks for dropping by,

Sunday, January 7, 2018

Hiawatha Belastraw, Article 35

I volunteer at a local Thrift Shop on Thursday.   Last week I was walking through, and on the top of an incoming box, I saw it ....
Hiawatha Belastraw.   I'm sure others may have heard the screeching sound as I made an immediate U-turn to claim this sole tube.   (There were a couple other goodies in there that I'll cover later).   I've a number of patterns in the shop that call for Hiawatha Belastraw and always like to give the details for these vintage threads. 

Hiawatha Belastraw, Article 35- 100 Viscose Process Rayon thread, 6 ply.    Now, just for conversation sake, Dritz and Bernat also marketed a Belastraw product with the only difference being they are 5 ply, versus the 6 ply.

Here's the close-up.   I've always seen it described as straw-like.   Now, it is heavier than a heavy thread, but it's not nearly as stiff as a 'straw'.   I happened to have a ball of thin soft twine in my studio, and felt they were very similar.   I'd suggest, if looking for a replacement, you give twine, or perhaps jute a try to match the gauges given.  

Hiawatha Belastraw entered the market in 1945.   This was the WWII era, when wool was dedicated to military production and yarn/thread suppliers had to develop substitute materials.   Thus, rayons and other synthetics became a mainstream.  The introductory price ... $0.59/tube.  

The product was heavily marketed in newspapers across the country.   Often the individual yarn shops offered free instruction as well. 

And, of course, a number of pattern books were published to not only drive up demand for the product, but to fill a need for those wanting to create accessories in the 'wool-less' time.

Hiawatha Belastraw remained strong in the market through 1953 and then started to fade, completing disappearing from 'advertisements' in 1957. 

Of course, rayon and synthetic blends, combined into cottons and wools were bounding and like all trends, the fiber artists were 'moving on' to other options.  But, from this era, there remain a large number of fabulous vintage patterns (from Hiawatha, Dritz and Bernat) that deserve going forward.   If you love vintage fashions, I'd suggest giving them a ry. 

OH ... and please, when you find a substitute that works well for you, please drop back by and let's us know.
Lorrie

Saturday, January 6, 2018

Womans Day Mail Order Crochet Patterns

A LOT OF CROCHET with a little thread  For this post, let's go all the way back to a 1945 issue of Woman's Day magazine. Tucked inside the magazine are four pages of pattern promotions that required the reader to send away for the patterns. Woman's Day did not charge for the Mail Order, other than the reader having to include a 3 cent stamp with the request. I've been lucky to find a couple of these sets in my sleuthing.
These patterns were offered as a Coats and Clark's thread promotion; all requiring Mercerized Crochet Cotton, or Tatting Cotton, etc.
This is the copy of the original magazine pages. I've included parts of the text for the patterns as their descriptions are quite delightful and I thought it may be easier to read than off the picture. Have fun looking at those 1945 "prices to make".
Pattern 1 is a jabot collar:  A white froth of a fish-net jabot with buttonholes in the center to button over your favorite blouse, or to wear as a ruff around the neck. The finer the thread, the prettier it is. Cost to make 20 cents


Pattern 2 offers up three attractive trims. Three lovely laces to add lighthearted touches to any frock. Use one as a prim collar on a tailored dress, or add a crisp touch to a pocket and a demure square neckline. Accentuate the shoulder lines of a summer cotton with a frosty ruffle. And nothing can look quite so romantic as, a spun-sugar frill cascading down the front of your special-occasions dress. This pattern is available in the shop as a Free Download.
Red and Black Bag: Plenty of room for everything in this large shoulder-strap bag with its extra saddle pocket on each side. Cost to make it in red and black rug yarn, $1.50

Red Bag:  We think big bags are the most useful kind. This one in bright red rug yarn with zipper closing adds a bright note to your costume. Cost to make, $1.25
6 - A chubby pink yarn sacque and matching bonnet for baby in an interesting new stitch. Cost to crochet in wool, about $1.25
7 - Crochet a little girl's skirt and give it firm anchorage with these practical, wide-shouldered suspenders. This one is in sturdy tan wool, with blue stripes, and the tam o'shanter is designed to match. Cost to make, $1.45
8 - Jaunty is the word for this cap, and a welcome change from those under-the-chin bows. Crochet it loosely in wool, 29 cents

Pattern 3 - Sweater:  We selected the smart, practical sweater shown on the opposite page, hoping that everyone would have yarn remnants on hand in several colors. This one is made in gray, brown and black wool. The style has many useful features—it is boxy and bulky enough to use as a jacket for cool summer weather, or with its drawstring waistline bloused, it is perfect over a wool skirt for fall. The close, interesting stitch resembles hand weaving. Cost to make in new wool, $3.50
9. Light and comfortable, a neat little hat made of spun straw. Cost to make. about 50 cents
10. Crochet a fuchsia hat of spun straw and perch shocking-pink flowers on the top to wear for dress-up occasions all summer. Cost to make, about $1.00

11. Filet Teacloth: You may not find enough thread to make the fillet corners of this sparkling tea cloth, but the rose-wreath pattern is one you will want to save for after the war. With a linen center it costs $5.20 to make.
12. Fillet insertion with ribbon design for household linens. Crochet enough for a pillowcase for only 20 cents
13. Plain insertion looks so expensive. Substitute it for worn hemstitching on a pillowcase. To do one, 20 cents.
14. White Doily: Clusters and lacy shells combine in the delicate pattern of this doily. Cost to make one, 10 cents
15. White Doily II: An assortment of stitches make this eight-pointed star design varied and interesting. Cost to make one 10 cents.
16. A formalized dahlia design enhances the center of this fillet doily. To crochet one costs 20 cents
17. Wide insertion in a wild-rose pat tern to keep in mind for our new post war sheets. Enough for one, 8o cent
18. A pointed fillet edging with bow knot design, to give old-fashioned luxury to a sheet. To make, 60 cents
19. Plain crochet mesh adds a dainty touch to a baby's pillowcase. Use a pastel lining. To crochet, 10 cents
And that's the entire pamphlet set. There's a number of nice designs here. I've entered a number of the patterns to the shop; as designated by the links. If you must have one of the others, let me know and I'll see what I can do. Some of the patterns had too poor picture quality to work with.
Thanks for dropping by,
Lorrie