Their are basically two brands here ... Chenille and Super Chenille ... with the different being how many yards per skein. (Chenille has 36 yards, with Super Chenille having 72).
Pictures courtesy of Etsy Seller AnniesAntiques
Hiawatha Super Chenille, Art 66 (wired): 80% Rayon, 20% Cotton
Crochet Gauge Reference: 7 sts = 2"; 6 rows = 2"
Crochet Hook 00
By early 1945, the yarn had been distributed to yarn shops and was being advertised in newspapers.
Both these advertisements were at product introduction, with the 36 yard skeins selling (on average) at 65 cents. This soft and luxurious yarn is marketed primarily for fashion accessories.
This advertisement, mid 1952, shows that the price was on the decline, even with the quantity being doubled!. By 1955, the product was no longer available.
There are a number of patterns calling for this yarn in the shop, should you care to browse. Many of these are well worth another fashion shot. To use, select a wired chenille that will get you close to the gauge noted above (or in the specific pattern).