Photo from Ebay seller spatstospursvintageA soft, fluffy, 100% Virgin Wool yarn spun especially for jiffy knit garments. 4-ply in 2 oz skeins, 70 yards
It was introduced with very little advertising fanfare in only 7 states during it's lifespan. This was at the start of the bulky yarn phase, and, perhaps Columbia Minerva believed the yarn would stand on it's name alone. The majority of their promotion came from the pattern aspect ... versus price.
1958 Newspaper promotion: "A jaunty jacket for junior miss to enjoy knitting herself Is a simple design that's perfect over a school or party dress, as a topper for slacks; or over the new tapered pants. It is a perky bulky knit with fashionably smart brass buttons and is made in a ribbed pattern design that work up quickly. The combination of Columbia - Minerva's Calibar yarn and the easy stitch make it possible to complete the jacket in less than a week. To order free knitting instructions for this jacket, send a stamped, self-addressed envelope. Ask for Pattern No. 357. Address Pattern Dept., The News, P. O. Box 1912, Grand Central Station, New York 17, N. Y.
1960 Newspaper Promotion: "Knitted coat is a natural for topping your favorite spring clothes from a sheath to a flat-pleated skirt. The model shown is three quarter length, with slimming lines and a looped yarn collar. It is a quick knit with Columbia-Minerva Calibar or Calibrette Yarn using size 8 and 13 needles. To order free knitting instructions for this coat, send a stamped. self-addresed envelope for pattern No. 462. Address Pattern Dept., THE NEWS, P. 0. Box 1912. Grand Central Station, New York 17, N. Y.
Here, the Columbia Minerva Calibrette yarn is a designated substitute. The primary difference is Calibrette is a wool/nylon blend, versus 100% wool.
The Calibar yarn was also promoted in Columbia Minerva Book No 732, Quick Hand Knits. This pattern book is featured in a post in the Shoptalk Blog.
And, the very last promotion was a lone advertisement offering the yarn at $0.49/skein. This is obviously a close out price - original introduction was $0.89/skein. And with that, Columbia Minerva Calibar yarn became a discontinued product. The Calibrette yarn was discontinued in 1963.
Now, there are a number if interesting patterns that call for these yarn. I have a small number of these patterns in the shop, should you care to browse. Should you decide to create one of these Jiffy Knits for yourself, simple choose a bulky 4-ply yarn that meets the stitch gauge of your pattern.
Thanks for dropping by,