Full page advertisements were placed in magazines, and two separate pattern books were introduced with home goods patterns, bedspreads, rugs, mats, etc.
"The new cotton crochet spread, Speed-Cro-Sheen, makes it fun to experiment with contemporary design" In addition to the standard white and ecru (that was typical for the time period) this thread was available in an array of bright colors, as well as multi-colored.
100% Mercerized Cotton, Size 3 - an 8-ply firmly twisted thread in 100 yard balls
Speed-Cro-Sheen was frequently advertised in newspapers -- the typical sales promotions. This ad was from the 1953 introduction of the thread. It entered the market with a selling price of 25 cents.
Here's another (1968) Speed-Cro-Sheen newspaper promotion. In this case, the offering is being made by The National Needlecraft Bureau. (I've not figured out the relationship between Spool Cotton and NNB. Whether NNB paid a fee to use the patterns, or if the organizations were tied together. Give me time!).
Speed-Cro-Sheen even made it's appearance in a number of Anne Cabot's Mail Order patterns. (Typically, mail order designs did not specify any specific brand). This pattern set, 5791 and 5901 are from 1982.
By 1986, the price has climbed to 89 cents a ball. A big jump in price from the 1953 introduction? Not really.
Advertisements and promotions began to decline in the late 1980's and completely disappeared in 1994. Coats & Clark's Speed-Cro-Sheen enjoyed a 41 year life span ... And, that's pretty good.
There are a fair number of patterns in the shop that call for Speed Cro Sheen, should you be interested in browsing.
Thanks for dropping by.
I love working with Speed Cro Sheen. No contemporary thread comes close to its crisp hand and body. Alas, impossible to find, I treasure my few remaining bits.ReplyDelete
Do you know the number of ounces per 100 yd. ball with or without the cardboard core?ReplyDelete