Bits of Knitting and Crochet History collected and researched from vintage pattern books, newspapers and magazines. A fun look at old advertisements and tid-bits about the makers of threads, yarns, tools, pattern books and more.
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Wednesday, September 27, 2017
Lux Detergent Flakes, Vintage Promotions
Lux Detergent Flakes first appeared in the market in 1925 -- a product of Unilever. Actually, the product goes back to 1899, when it was called Sunlight Flakes. The mild detergent became quite popular worldwide. It had a great consumer recognition from the Lux Brand Bathing Soap, that, with time, gained a worldwide market.
Lux was a frequent advertiser in newspapers and magazines. At times, they branched into the needlework arts arena and placed 'promotional' material in pattern booklets as well.
Here, Lux gives directions not only on the use of their product in hand washing of knit or crocheted items, but continued on to include starching and stretching as well. This ad appeared in .....