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Tuesday, September 12, 2017

Model of the Month Club, Botany Mills

Tucked on the first page of the 1944-45 issue of McCall Needlework is this delightful Botany Mills, Model of the Month Club advertisement.

 This full page display is an advertisement for a 'new' Botany Mills promotion -- Model of the Month Club.  To join, you would send in your clipped coupon and payment for either a one or two year subscription.  With a one year subscription, you would receive a monthly pattern; the two year gave the added benefit of one of the recent Botany pattern books.   

This 1948 advertisement shows that the membership also includes a free binder (Of course, the member would need an organized way to store there patterns) and that advertising had expanded to newspapers.  

The last magazine reference in my collection goes to 1956.   Here the cost has gone to $1.00/year -- still very reasonable -- and includes another bonus; a pair of Hero Brand knitting needles.  
As I come across more info, I'll update this -- placeholder -- page.  Oh ... and if you have any information or pattern pictures to share, I'd love to hear from you.  
Thanks for dropping by,

P.s - 4/2018 - I found a binder of the Botany Model of the Month club pattern on Etsy.   It arrived awhile back and I hope to get to it before the end of the year.   Will post more pictures at that time. 

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