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Sunday, October 29, 2017

Stitch in Time Leaflets, Vintage Coats & Clark's

Here we go .... it is Fall, 1953, and Coats and Clark's issue out (what I believe was a yearly) campaign aimed towards school girls ... The Stitch in Time Pamphlet. This pamphlet may have been distributed through Home Ec classes.

This is the Stitch in Time  - Fall 1953 - Volume 24, No 1, Called The New Look in Crochet.
The patterns featured are all beginner designs with a couple personal and home accessories worked in Speed-Cro-Sheen.  The two open page pamphlet that is wrapped in promotional material.

The pattern featured here is the 'Suit Yourself Hat & Bagwhich is a cute half hat and matching drawstring bag.
The receiver gets the patterns and completes an easy survey and mails back to Coats and Clark's.

Can you see yourself, as a young teen, filling out the survey, mailing it in and waiting impatiently for your pattern book to arrive?

This is the Best Friend Hat.   The Suit Yourself is a half hat, this design finishes the hat to what is being referred to as a cloth.   I've linked this pattern in the above set.

Beginners Crochet Placemat Pattern, Brown Tweed
The Tweed Place Mat is an attractive beginners design with a solid contrast border that measures 12 x 18".

Easy Crocheted Placemats Pattern
The leaflet finishes off with another two basic designs - The Candlelight Placemat and Gourmet Potholders.

The back page gives us promotional thread information for the Speed-Cro-Sheen.   It's here, I'm sure, the young girl starts thinking 'what color her hat will be?".

I've several of these 'Stitch In Time' Issues from the 1940's and the format has significantly changed.  The earlier publications were marketed as Spool Cotton Company, and these shows Spool Cotton as the Issuer with Coats & Clark's as the Copyright.   Apparently, 1953 was part of the company transition period.

Hope you enjoyed the pamphlet.
Thanks for dropping by,
Lorrie

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I would love to hear your thoughts and comments on this subject. Perhaps you have some information to share?