Double Quick Mercerized Crochet Cotton

Taking us back to 1953, Lily Mills entered their Double Quick Mercerized Crochet Cotton to the market.   This thread, most likely, was a follow-up to the heavier straw textured threads of the WWII era popular for hats, bags, mats, etc.

The Double Quick Crochet Cotton is a 8-ply cord, cable twist thread.  This advertisement promotion was issued in the 1953-54 issue of McCalls Needlecraft.  

It was sold in both rolls (as pictured from ebay seller Newthings61) and in skeins.  

  The price started at 29 cents but never went up much.  

L

There were the typical promotions for the product.   Lily Mills supplied pattern pamphlets to the retailers to be given with the thread purchase, and Lily Design Book 74 - Wrought Iron Crochet was released.

The thread was apparently NOT a huge success in that it only made a four year market run, exiting in early 1958.    I've just two (at this time) patterns calling for Lily Double Quick. 

And, that's all I know.    Thanks for dropping by,
Lorrie