Search This Blog

Friday, November 3, 2017

Dawn Nylon Yarn, American Thread

American Thread Company did not heavily advertise their products, with the exception of the Womens Needlecraft related magazines. 

This 1957 advertisement was a promotion of Dawn Nylon Yarn, as well as their newly released Star Sweater Book No 127 - 4 to 14 Fashions.

Dawn Nylon Yarn was introduced to the market in 1951.  It's a 3 ply permanent 'Crimp-set".  Anti Shrink, Moth-proof.   You'll find a few more details over at Ravelry.    I do not have the pattern book 127 in my collection, but do have a number of patterns that use Dawn Nylon in the shop from magazines and 'other' pattern books.

 The first reference to a sales price is October 1951 at 39 cents.  I found a variety of newspapers ads that were all sales promotions from individual stores.

Dawn Nylon remained active in the market until 1969, this being one of the last advertisements I found.   Really, an 18 year life on the yarn was a pretty good run.

I'm sure I'll come across more magazine ads for Dawn Nylon; there's still quite a number of magazines awaiting review and processing.   Should I come across anything, I'll add it to this post.

Thanks for dropping by,

Update - 3/17/2019.   Here's another fun ad from McCalls Needlecraft Magazine - 1959.

No comments:

Post a Comment